Rubric (10 Marks): Subject Line Quality (0-5), Personalisation (0-5), Value Clarity (0-5), Specific CTA (0-5) -> Evaluator: Combine into a single score out of 10
Score for Q11: / 10
Q12. Objection Handling
Rubric (10 Marks): Empathy/Validation (0-3), Quality of Reframe (0-4), Proposed Next Step (0-3).
Score for Q12: / 10
Section 3: GTM Strategy BriefMax 25 Marks
Q13. GTM Strategy (DocuSend)
Rubric (25 Marks total, 5 each):
Target Customer | Channel Logic | Value Prop | Risk ID | Overall Quality.
Score for Q13: / 25
Section 4: Research & ProspectingMax 20 Marks
Q14. 3 B2B SaaS Companies
Rubric (12 Marks): 4 marks per company. Check Relevance, Expansion Rationale, Decision Maker, and Hook.
Score for Q14: / 12
Q15. Signal Recognition
Rubric (8 Marks): Speed/Intent to Act, Research Depth before reachout, Message Quality.
Score for Q15: / 8
Section 5: Self-Awareness & Cultural FitMax 15 Marks